Technological innovation and research are the concept of the visual identity designed for the architectural studio.

Rebranding their visual identity was a priority for Carlo Ratti Associati, a growing architectural practice based in Torino, Italy, with branches in Boston and London.
The studio bases its philosophy on research and technological innovation, to a larger degree than others, in order to create projects ranging from architecture to design. Clean, balanced, and minimalist elements characterize the strength of the studio. Exemplary printing and a careful choice of materials reinforce its identity.

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