quattrolineeit

Colorful robots that encourages teen and preteen patients of the pediatric hospital to play with technologies.

Robo&Bobo promotes literacy in the fields of design, electronics and programming, by implementing a series of workshops for teen and preteen (ages 11-­18) patients of the Pediatric Onco-hematology department and Transplant Center of Regina Margherita Hospital, in Turin. The communication strategy developed by Quattrolinee (branding, web, social) introduces the workshops in a playful way: each lab is represented by a colorful robot that encourages kids to play with technologies.

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